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The brand
Fashion elite and sports stars helped Tommy Hilfiger celebrate his label’s
25th anniversary in September 2010, after his spectacular SS11 show at New York Fashion Week.
His main Tommy Hilfiger label offers a complete, high-end lifestyle built on the American Dream. From the start, the look has focused on clean-cut sportswear with a twist and a smile. And recently, US designer Peter Som has consulted for the label, adding his own uptown-eccentric style to fabulously preppy Tommy classics. Adding renewed energy to the brand.
Now music-loving Tommy Hilfiger is reaching out to a younger, cooler audience with the launch of the new Tommy fragrance - ‘Loud’ for girls and guys. Boho-chic model and Rockstar offspring, Daisy Lowe is the face for the female version, whilst model and musician Josh Beech fronts the men’s scent. And the Ting Tings wrote and performed the exclusive song in the ad campaign.
The collection
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