Our brands
My favourite brands
Click the "x" to remove a brand from your favorite brands list.Denim is Everything
The brand
Denim is Everything (D.I.E) was founded in 1994 by Rey Gautier and Marcus Martinez, two friends with a mutual love of 1950s-style baggy jeans and skateboarding.
D.I.E is a cult fashion brand for denim purists. Casual yet trendy, the brand is popular on the indie scene.
D.I.E has collaborated with other labels including footwear brand Swear and Paul Smith offshoot R Newbold.
The collection
The brand draws inspiration from 1950s subculture, such as horror films and comic books, 1970s skate culture and 1980s psychobilly bands. Denim, shirts and tees get a dark twist with punk rock stylings and bold graphics.
Please separate each name in your list with a comma. Thanks very much. We'll have a word with our buyers. Please fill in this field
