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The brand
Having launched as a men’s shirt specialist of some repute in Glasgow in 1987, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around. Now, it’s one of the fastest growing, leading lifestyle brands in the UK, offering a wide range of collections including: menswear, womenswear, footwear, accessories and fragrance.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour. So much so in fact, that the first stores used to provide a laundry service for every shirt purchased - something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’.
Everything produced under the Ted Baker name has his personality woven into its very heart. And Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
The collection
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