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True Religion

The brand

Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim.


Today, True Religion is known not only for its denim, but also for its knitwear, T-shirts, western shirts, sweatshirts and sweatpants that all have a vintage feel. Plus the brand has licensed footwear, headwear, handbags, swimwear, eyewear, hosiery, socks and fragrance.


Once it had built up the brand as a premium denim label with a dedication to fit, True Religion successfully opened a series of stores in the US.

The collection

American-made, timeless, great-fitting, 1970s-inspired jeans with a trendsetting appeal and a hippie, bohemian chic flair.


"True Religion is the superstar of jeans. A superstar is constantly creating, innovating, staying ahead"

Jeffrey Lubell, founder, True Religion


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