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My favourite brands

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Christian Audigier

The brand

French fashion designer, Christian Audigier isn’t one to rest on his laurels. Alongside his cult Ed brand, he’s built a fervent following for his own signature line of edgy and eye-catching, couture casuals. We’re talking luxury, diamanté and embroidered streetwear and accessories for men, women and children. With celebrities like Madonna and Britney Spears frequently seen showing off his unique designs.


He also has several other brands under his belt, including Crystal Rock, a teen fashion brand named after his daughter. Paco Chicano - tanks, tees and hoodies. And show-stopping Smet downtime essentials - inspired by French superstar, Johnny Hallyday.


The collection


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