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Sub Couture

The brand

Launched in 2009, Sub-Couture was instantly branded by fashion industry bible Drapers as “one to watch”. Owned by UK brand house Signature - which also owns the label of fashion stalwart Paul Costelloe and established British brand Dannimac - Sub-Couture is the creative brainchild of English-born designer Nicolas Georgiou.


Georgiou, who has previously been nominated for The British Designer of the Year Awards, worked with John Galliano, Katherine Hamnett and Vivienne Westwood before branching out to design collections under his own name. He has also worked with brand houses, including Signature where he was design director.


Sub-Couture is celebrated as one of the hottest new British fashion labels to emerge in recent times.

The collection

Sub-Couture’s edgy-yet-feminine day-to-evening womenswear includes knitwear, wovens, tailored separates, outerwear and dresses in pure silks and cool cottons, often featuring strong prints. The brand evokes ladylike seductive chic with an exciting couture spirit that encapsulates the international catwalk. Offering both ultra feminine and rock ‘n’ roll-inspired styles, it describes its ranges as being for the fun-loving professional woman with an artistic flair. Sub-Couture has also designed a range of shoes and bags using the finest leathers to complement the collection.


"I felt there was a gap in the market for something with a handwriting, something that would nod to trends but have its own personality and always have a touch of glamour"

Nicolas Georgiou, designer, Sub-Couture


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