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Click the "x" to remove a brand from your favorite brands list.You Must Create
The brand
You Must Create (YMC) was founded by Fraser Moss and Jimmy Collins in 1995, who both had a desire to create stylish, functional, modern clothing.
YMC takes inspiration from a quote by graphic artist Raymond Loewy who, when asked how he saw the future of design, said “you must create your own design style”.
The collection
YMC are not led by seasonal trends but create distinctive clothing inspired by the past with a workwear twist.
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