Our brands

My favourite brands

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Sass & Belle

The brand

An amazingly magical place to fill your basket with gorgeous things. We’re talking funky and whimsical gifts for every conceivable occasion, as well furnishings and decorations for the home. Including super-cute bits and pieces for little girls’ and little boys’ rooms, vintage chic and more.


Sass and Belle have fabulous shops near Leicester Square tube station and in Covent Garden, and are regular faves at BrandAlley. We just can’t get enough of their bright and cheerful cushion covers - especially those fab owl-shaped ones, bookends, Russian doll string of pegs, crochet cake boxes, pirate lampshades and ‘Cupcake’ bunting - all gorgeous.

The collection


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