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Diesel

The brand

The folk at Diesel have always held their own views on style and trends. And that’s what makes the cutting-edge Italian label special, according to Renzo Rosso - the passionate force behind it.


Starting out in 1978, Diesel is now a mega part of the global youth scene.

Their unique stamp is all over quality denim and sassy casuals worn by cooler-than-cool individuals, born with mischievous chic in their genes. And these days, their exuberant look can be seen on everything from undies to fragrances.


Diesel’s vibrant and original approach to fashion and life includes encouraging hot young talent by sponsoring the Diesel-U-Music Contest and Sundance Film Festival.


The collection


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