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The brand
Launched in Spring 2005 by trailblazing Ali Hewson and her U2 frontman husband, Bono, this super-cool, socially conscious clothing label is on a mission to help build Africa as a viable source of fashion production.
15% of the collection is made in Africa and these essential wardrobe updates recreate the feel of that mighty continent with earthy colours, natural fabrics and beading to create a low-key, wearable line-up, all ethically made.
Rock the laid-back look with eye-catching, organic cotton, graphic tees, jeans, knits, jackets and more for guys and girls.
The collection
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