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Click the "x" to remove a brand from your favorite brands list.Replay
The brand
In 1978, Claudio Buziol registered Replay and set out to reinvent the casual shirt. Fast-forward to the denim explosion of the late ‘80s and Replay was getting a cult name for unique designs and ‘double ring denim’ - a traditional way to make denim more hard wearing with a vintage look. Sales went mad and Replay went global.
The clue to Replay’s mega success is in the name. Rather than wowing you with trendsetting collections, they prefer to innovate and inspire by sticking to their trademark style you want to wear season after season. Without ever looking too ‘fashion’. They do fresh and modern interpretations of classic jean designs in superb fits and finishes, plus über-cool casuals and accessories for guys, girls and now for kids - with an understated elegance and touches of sartorial brilliance. And their motto? ‘Chillaxed, grunge style, mixing and matching, comfort and a love for details.’
The collection
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