Who can register?

If you're a designer wanting to put yourself on the fashion map, sign up to Le Lab now. It's a brilliant way to get your designs seen by an online community of millions of fans across France and the UK, who are just as passionate about fashion as you are.

Just think of Le Lab as a melting pot of talent, ideas and creativity, where you can chat to your fans, pick their brains, experiment with your designs and get real feedback.

You can also turn your designs into a collection and get your fans to vote for you. And if you get enough votes, you'll go into the second stage where you can meet Le Lab to talk about your collection and potential production. One day you could see your designs going into production and being sold on BrandAlley. That's the alchemy of Le Lab!

How it works

Le Lab offers you a space on our site - your own profile page, where you can showcase your work, your world and your style. Fans can freely access your page and it's up to you to convince them to vote for you...

You need 2000 votes to be considered for the next stage. This is when your designs could be produced and sold on BrandAlley. If launched by Le Lab, fans and members can then order pieces in your collection at up to 50% off