Active Ingredients Your Skincare Routine Needs

We’re constantly told to incorporate “active ingredients” into our skincare routine, but what does this actually mean? Do we need to use five different serums every morning and night to achieve the perfect complexion and how do we know which one is best for our skin type?

With an abundance of beauty products and brands promising youth and health in a bottle, it’s hard to know where to begin. Luckily, we’ve done the hard work and found the best active ingredients to target the most popular skin concerns. Read on to discover which supercharged serum (or cream) is right for you…

Hyaluronic Acid

Good for: dry skin, anti-ageing 

If you want to maintain your youthful glow say hello to hyaluronic acid. This powerful ingredient is one of the most moisturising beauty ingredients with one gram holding the same amount of moisture as six litres of water! (We couldn’t believe it either).

While our own skin naturally produces hyaluronic acid, over time our levels drop thanks to the inevitable ageing process. Cue hyaluronic boosted beauty. A few small drops can visibly reduce the appearance of fine lines and add plumpness while leaving skin refreshed and dewy. This is our all-round winner as it’s suitable for all skin types, even those with the most sensitive skin. What are the best natural ingredients for skincare?


Skincare advice: blemishes, exfoliation

It seems as though retinol has exploded in popularity over the last couple of years thanks to its vast anti-ageing properties. Retinol, a vitamin A derivative, gently exfoliates the skin and with frequent use helps to produce collagen. It’s also pretty effective at combating acne and blemishes.

Most serums or creams contain different levels of retinol, so if you’re a newbie to this supercharged ingredient, start off with a low level such as 0.5% and gradually build up. Use in the evening under your normal face cream but remember to follow with SPF the next day! However, if you have eczema, psoriasis or rosacea, it’s best to avoid retinol altogether.

Vitamin C

Good for: Sun damaged skin, antioxidants

We all know about the benefits of eating foods containing vitamin C, but what effect can it have on the skin? As an antioxidant, it has skin-healing properties which is great for reducing dark spots and hyperpigmentation. Vitamin C also has UV protecting powers which, alongside your daily SPF, can help reduce any sun damage.

A little goes a long way so apply a small amount and allow to dry before adding any moisturisers. (NB: if you have sensitive skin, try products with a lower dose to limit irritation). The best natural ingredients for skincare?

Glycolic & Salicylic Acid

Skincare advice, good for: Acne, oily skin

If you have oily, acne-prone skin, glycolic and salicylic acid are for you. While glycolic acid penetrates the top layer of the skin, salicylic goes a step further for even deeper results. Expect clearer skin after a week or two. As they are both fairly strong ingredients, we suggest using these once at night and wearing a high SPF during the day. Want to try these two acids? Great, just don’t use retinol at the same time to avoid dryness and irritation.

Get the glow with our range of beauty products here at BrandAlley!

Words: Sherri Andrew