Brand Debut: Introducing Astrid & Miyu

astrid & miyu Credit: Astrid & Miyu

Team BrandAlley is always exceptionally excited to add a new brand into our ever-growing curated catalogue.

The latest string in our bow? We’re bringing Astrid & Miyu into our jewellery repertoire. Inherently chic and elegantly understated, learn more about the brand and discover our top picks from the debut sale.

Who Are Astrid & Miyu?
Credit: Astrid & Miyu

First founded in 2012, Astrid & Miyu is a London-based jewellery company headed up by CEO, Connie Nam, who first launched the brand from her kitchen table in Notting Hill.

Tired of the jewellery market lacking panache, she sought out to shake things up with a youthful, vibrant brand which had oodles of personality – without the restrictions of super high price points. Inspired by the world around her, she created pieces which would be attractive to the everyday, but was still refined.

A strong, independent businesswoman, she continued to grow the brand over the following years and slowly built up a team, eCommerce store and offices. Although Astrid & Miyu has grown, they still stay humble to their authentic beginnings and design jewellery in their London studio, as well as having four physical stores that offer piercing and tattooing facilities.

With a mission to ‘revolutionise the jewellery experience’, and seeing the city of London as one of their key inspirations, Astrid & Miyu offers authentic, considered products at achievable prices. Figureheads of the ear stacking trend, they’re passionate about outfit-building around jewellery, not – as most of us have been doing it – the other way around.

Our Top Sale Picks

Desperate to get your hands on a piece from this hotly coveted brand? Here’s some of our top picks. You’ll have to move fast, though, as we don’t envisage these will be around for long.

ASTRID & MIYU Rose Gold Rope & Pearl Pendant Hoops

Rose Gold Rope & Pearl Pendant Hoops – £59

ASTRID & MIYU Rose Gold Square Barbell

Rose Gold Square Barbell – £15

ASTRID & MIYU Silver Coin Pendant Chunky Necklace

Silver Coin Pendant Chunky Necklace- £59

Gold Moon Clicker

Gold Moon Clicker – £17

ASTRID & MIYU Rose Gold Rainbow Wishbone Ear CuffRose Gold Rainbow Wishbone Ear Cuff – £19

ASTRID & MIYU Silver Mystic Baguette Spike Drop Stud Earrings

Silver Mystic Baguette Spike Drop Stud Earrings – £22


ASTRID & MIYU Rose Gold Basic 2.0 Medium ID NecklaceRose Gold Basic 2.0 Medium ID Necklace – £47

Words: Maria Loizou