AW16 Trend Report: An Introduction

Current trends:

Midnight Hour: Read Now/Shop Now

Welcome, one and all, to autumn. A time of jewel-coloured leaves, pumpkin-flavoured everything and serial killer B movies. A time, most of all, for fashion. By far and away the most fun season to get dressed in, autumn is to clothes what spring is to flowers.

Watching your wardrobe blossom is a yearly treat that we’re all too happy to facilitate. That’s why, throughout September, we’ll be showing you the ropes of the trends that are going to be huge news. Watch out for the tag “AW16 Trend Report”: that’s how you’ll know when you’re about to be introduced to a brand new trend. We’ll be showing you the lingo and the origins of each movement with individual blog posts, and then doing all the leg work for you by curating sales filled to the brim with designer deals that will help you emulate the looks yourself.

Current trends:

Midnight Hour: Read Now/Shop Now