Which Jeans for my Genes?

We come in all shapes and sizes. Conveniently, so do our favourite denim jeans! But the trouble is, with each new style of jean comes the challenge of how to wear it. What totally sets off a denim bootcut just doesn’t look the part with an old, faded-favourite.


To take the hassle out of jean-shopping we’ve picked out this season’s top trends, and asked advice from our ready-to-wear team and in-house stylist on the very best way to wear each of the looks.

Copy the Spring/Summer catwalk and go retro this season by taking inspiration from the 70’s. A pair of classic blue flares is the easiest way to channel your inner Farrah Fawcett.

SHOP THE LOOK. DAY: Coat // Jeans // Boots // Top // Ring | NIGHT: Top // Boots // Jeans // Watch // Jacket

Ria Johnson | BrandAlley Stylist: “Start small, with a gentle bootcut, and build up to a full-on high-waisted flares. It’s important not to take the retro influence too literally, make the jeans current by pairing them with simple, modern pieces.Tuck your tops in to keep your shape and wear short jackets that end at your waist. Update your footwear choice by opting for heeled boots rather than the traditional wedges.”
Laura Croll | BrandAlley Ready-To-Wear Team: “This is the perfect trend if you’re lucky enough to have long legs – nothing elongates your leg like a pair of flares or chunky bootcut. Wear them dressed up with a floaty blouse or for a more casual look team with a basic t-shirt.”


Let out your inner rebel and rock the distressed denim trend. Distressed denim has been huge for the past year so you may well be pretty fond of your boyfriend jeans by now, but beaten up jeans aren’t only an easy option for day…

SHOP THE LOOK. DAY:  Top // Bag // Jeans // Coat // Flats | NIGHT: Jacket // Watch // Heels // Jeans // Top

Ria Johnson | BrandAlley Stylist: Roll the ankles and pair with delicate heels (rather than boots) to avoid weight around the ankle. Add glamorous pieces to make them evening-appropriate. Think polished accessories such as a blazer or smart clutch
Laura Croll | BrandAlley Ready-To-Wear Team: Either go for bleached washes or a ripped-knee look, as seen on most of our favourite bloggers at the moment. Smarten up with heels to transform the outfit from thrown-on to thought-out.


Whilst some designers are going wild embellishing their denim, others are keeping it clean and simple. No fading, no holes, just good old, clean indigo.

SHOP THE LOOK. DAY: Coat // Boots // Jeans // Blouse // Bag | NIGHT: Coat // Boots // Jeans // Blouse // Bag

Laura Croll | BrandAlley Ready-To-Wear Team: Classic denim can be worn endless ways but we think for this season team with a classic, crisp white shirt and some heels.

Ria Johnson | BrandAlley Stylist: It’s easy to get bored of your jeans, you may feel like you wear them every day and they may as well be surgically attached to your legs. Don’t underestimate the power of a simple, well cut pair of jeans and a basic tee or blouse. Make sure to have staple colours in your wardrobes – blue, black and grey jeans. They will never go out of style, and can suit any occasion by accessorising differently each season.


And while we’re it, here are a few more handy hints:
COLOUR: Start incorporating a bit of spring into your wardrobe by leaving dark denim at home and popping on some coloured styles. Keep it simple or go bold and team with contrasting colours.
PRINT: This season the keys designers were all personalising their denim with prints to patchwork. Turn heads by adding a little more interest to your outfit with 7 For All Mankind.
BOYFRIEND: This relaxed-fit style is now a staple in our closets and it isn’t going away this season. For an easy to wear look pair with chic separates and heels keeping the look feminine but with an edge.
DOUBLE DENIM: The most fail-safe way to wear double denim is to play with colour, mix coloured jeans with a classic denim shirt. If you’re mixing blues, just wear two different shades, and you can make it more interesting by combining different finishes and washes. If it still feels a bit too much, wear a denim shirt open over a t-shirt to break up the colour, or button it up to the neck and layer a jumper over it.


We’d love to hear your favourite ways to wear denim – just pop your comment in the comment box below >>>