Whilst once an item more commonly worn in the depths of the woods than out to a club, the chunky checked shirt is now a firm fixture in the wardrobe of any fashion forward celeb, with everyone from Jessica Alba to Elle Macpherson keen to embrace their inner lumber-Jill…

Here at Brand Alley HQ we’ve been opting for our favourite plaid pieces to keep us cosy against the bitter British chill and we figured that it’s about time that the men got in on the action too!

So whether you’re a wannabe lumberjack the lad, or on the lookout for that ideal Valentines gift – we’re here to help…

From today we’re offering a huge 70% off Farah’s 1920 and Vintage ranges, with an extensive selection on offer to suit any style; from plaid pieces, to cable knit crew necks and tweed blazers – the choice is endless…

This offer is only available until Sunday so head over there now to avoid disappointment…