Brand Debut: Introducing Theory Clothing

Here at BrandAlley, we’re passionate about bringing you the very best in fashion, beauty, homeware and lifestyle at the most exceptional prices. As well as this, we want to present you with a selection of brands to cover every situation, and we think our latest partner does a good job of speaking that into existence – introducing Theory.

First established in 1997 and starting as a single pair of trousers, Theory’s pieces are synonymous with modern life. With expertly tailored pieces for everyday situations, their pieces set out to have the wearer looking and feeling great. Discover daytime-to-evening pieces and effortless wardrobe additions in our curated edit of the best in sale.

Theory Top Sale Picks

The occasion-ready piece

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Pink V Neck Draped Dress -£139 (was £440)

Glide into your next summer event in this ethereal floor length dress.

The Co-ord of dreams

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Brown Dot Silk Oversized Shirt £99 and Bottoms £125

Whether worn as separates or together as a killer ensemble, this pure silk co-ord will have you looking pulled together in a matter of seconds, and with complete ease.

Shop the top here, and bottoms here.

The wear-with-everything trousers

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Green Fluid Drape Trousers – £135

Did somebody say versatility? These wide leg trousers did. They look equally as good with a T-shirt and sandals in the daytime than with a pair of courts and strappy top when night comes.

The Colour pop top

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Blue Silk Top – £75

Brighten up any ensemble with ease with this bold blue strappy top, the perfect outfit elevator.

The statement blazer

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Pink Power Jacket – £129

There’s nothing more empowering than a bold pink blazer. This tailored style will match pretty much anything in your repertoire, and score you serious style points too.

The throw-on dress

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Black Front Button Mini Dress – £105

Left getting dressed to the last minute? Throw on this mini dress for an understated curated look. Complete with sandals in the summer and a chunky pair of boots for winter.


Words: Maria Loizou