All that you need to know about NYDJ is revealed in the label’s full name: Not Your Daughter’s Jeans. Tired of denim designed for the young’uns of the world? Look to this brand for beautiful, trend-led jeans designed with you in mind.

Fit, as the NYDJ strapline claims, is everything. A brand by women, for women, this is denim that understands how difficult it can be to find the perfect pair of jeans that so many seek and so few find. The designers at this brand are on a mission to supply women all over the world with their dream denim.

The original slimming jeans, this denim is designed with love and intended to make you look one size smaller. Premium denim is imbued with the exclusive Lift Tuck Technology which expertly flattens you in the front and lifts/shapes in the back.

Despite the science behind them, each pair of jeans is absolutely focused on style, with colours, washes and silhoutettes taking inspiration from the catwalks and street style stars of the moment. Find the perfect pair of jeans for less when you shop with BrandAlley today. We’re excited for you to find yours!

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