OXO

“At OXO, we look at everyday objects and activities and we see ways to make things simpler, easier and more thoughtfully designed.”

OXO products make everyday life easier, in every room of your home. They design tools that fit comfortably in your hand and in your life. Each OXO chopper, grater and salad spinner is built to last.

Founder Sam Farber designed the first OXO peeler for a pair of hands he loved more than his own, belonging to his wife, Betsey. They were cooking together when Betsey’s mild arthritis made using old-fashioned metal peeler a struggle. They knew there had to be a better way.

They created the now-iconic OXO handle—with its distinctive ergonomic form and signature non-slip grip—and paired it with a sharp stainless steel blade. OXO was born, and the brand changed the way we prepare food—and think of household tools— forever.

OXO didn’t stop at potato peelers, though – they have a whole-host of unique, easy-to-use cooking utensils. Look out for hand-held vegetable spiralisers, cooking thermometers and airtight food storage sets at BrandAlley.co.uk.