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Celebrate the hustle with Nike. Respected the globe-over, from sports stars to rap stars to Barack Obama, every hypebeast needs some Nike's in his repertoire. The 'Just Do It' mantra is one that has road the wave of the brand evolution and is still a highly coveted label today.

Originating at the University of Oregon, the brain child of track star Phil Knight and his coach Bill Bowerman, Nike began as a humble running shoe and has evolved into the multi-million dollar conglomerate it is today. For more than 50 years Nike has dominated in classic style and technical details, designed as much for performance and training as for streetwear and every day styles. .

Reinforcing Bowerman's age old saying 'if you have a body, you're an athlete', Nike is for everybody with their eye on the prize. Gear up for training and performance with Nike's apparel technologies - Dri-FIT, Tech Fleece & Aeroswift, to name but a few. Incorporate effortless street style with the famous 'Swoosh' trainers, our personal favourites have to be the classic Air Force 1s, or something from the Air Max family. However which-way you regard Nike, it has always been a representation of multi-faceted youth as well as meeting the demand of the athletes lifestyle. ”

Seek out a champion of ultimate comfort and unparalleled style with Nike at BrandAlley, where our motto is 'Just Do It- But Not At Full Price'. .

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