Everyone knows adidas; the largest sportswear manufacturer in Europe and second only to Nike in the entire world. Fonded by Adi Dassler in 1924 Bavaria, the multinational corporation’s first industry breakthrough came in the 1954 World Cup when the national team adopted Dassler’s revolutionary football boot design which led to their unbelievable victory over the Hungarians. Dassler and adidas became a household name on football pitches everywhere.

Dassler’s humble three stripe design quickly became as iconic as the name itself. From the Franz Beckenbauer tracksuit in 1967 to the renaming of the legendary Stan Smith tennis shoe in 1971, adidas’s product history reads like a who’s who of must-have products for sports fans.

Fast forward to today and the adidas name is stronger than ever with the retro sportwear revival still going strong with popularity of their three stripe jersey tops, high shine track pants and unmistakable sliders going through the roof.

Grab a slice of adidas today and save big on your favourite men's sportswear brand at

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