René Lacoste may have won his first French Open at twenty, but it’s his reptile-adorned clothing line that we remember him for. Now, his luxury sports label reigns over the kingdom of athleisure with its forward-thinking designs. Here, you’ll find a Lacoste Sale.

Since 1933, a love of tennis and a keen appreciation of style has made Lacoste a serious player in the game of athleisure. In 1923, an American journalist calls René Lacoste “The Alligator” and in 1927, the crocodile logo is born. By 1933, the first Lacoste polo shirts launches, an instant hit.

In 1951, monochrome polos were launched, and by the 1970’s, the French brand was gaining international acclaim. In 2006, this label began to use its incredible sporting heritage to help vulnerable young people to integrate socially through tennis and golf.

Today, Novak Djokovic has become the modern crocodile, his tenacity, perseverance and talent on the tennis court a direct match to René Lacoste himself. The brand he represents is a clean, minimalistic, luxury house of polo shirts, sneakers, accessories and more. Find a Lacoste Outlet here at BrandAlley.

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