Classic and timeless, the Cosabella underwear has gone from hobby to lingerie empire in just a few decades. Its bright briefs, thongs and bras are modern classics loved by women all over the world.

Founded in 1983, this lingerie brand evolved when Italian couple Valerio and Ugo Campello decamped to Miami. Ugo decided she would market a fashion item with a ‘Made in Italy’ USP.

Manufacturing took place in Italy as this proved extremely popular among American women. Unique colour-dyeing was also available in the Campello’s home country, making, to date, almost 200 hues of lingerie sets.

In the nineteen-eighties, its bodysuits defined generation. Using sheer mesh in lingerie, as well as hosiery, Cosabella innovated a staple underwear piece. Mesh thongs were an immediate, overnight success as they were all but invisible under clothes.

Now available in over 35 countries, the lingerie company has collaborated with Urban Outfitters, Carmen Marc Valvo, Sex and the City and Paul & Joe. Cosabella is also one of Hollywood’s favourite brands, and is used on film sets, on catwalks and in photo shoots.

Now under the helm of second generation Silvia and Guido, the label continues to design out of Miami, and produce in Italy. Shop thongs, bras, bodysuits and more iconic styles in the BrandAlley x Cosabella Sale.

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