Supportive and beautiful, Freya make gorgeous lingerie and swimwear for women with bigger busts. Forget about collections filled with the same old swimsuits and bras: these are pieces for women who don’t want to compromise on style when shopping for a great fit.

From everyday basics to bold prints and charming beachside beauties, Freya designs myriad styles for women who are sick of seeing the same design for their bra size.

Since 1998, Freya has been on a mission to make larger busted women look and feel gorgeous. It has been creating swimwear since 2002. Increasing its repertoire to a J-Cup in 2006, and a 28 inch back in 2009, the label now caters to women up to a size K.

Each collection draws inspiration from the catwalks, and from the women who wear Freya. Only the best materials are used to create these bras, briefs and swimwear, because support for those with a larger bust is paramount. Each bra is fitted on real women rather than mannequins to ensure that movement is catered for to perfection.

As for swimwear: Xtra Life LYCRA resists pool chemicals for ten times longer than normal elastane, making these bikinis and swimsuits last longer than your usual beachwear. Extra support comes from cup linings, which are included in collections so advanced, that they can be in production for up to a year.

Find lingerie and swimwear up to a K cup in the Freya Sale on BrandAlley for a snip of the RRP, and feel confident on holiday and in everyday life.