Denim, knitwear and simple, clean lines make Gap one of the western world’s most recognised outfitters. With a conscience and a pedigree for beautiful, timeless design, this is gorgeous wardrobe essentials without any of the guilt.

The first Gap store was opened in 1969 by Doris and Don Fisher, as Don couldn’t find a pair of jeans that fit. Originally called ‘The Gap’, the name referred to the gap that had appeared between generations.

By 1987, the store had travelled across the Atlantic to the UK. It brought slogan jumpers and tees, slick denim and American optimism with it. Casual cool is the Gap way, each piece imbued with a youthful, infectious spirit and an individual, expressive style.

The classic blue jean white shirt look that has been a timeless go-to for decades is one that perfectly sums up the Gap way. Fresh, minimalistic and built to last a lifetime, these are clothes and accessories with a classic American personality.

Today, the store has upwards of 3,000 stores in Brazil, Canada, China, France, Italy, Ireland, Japan, UK and the USA. At BrandAlley, find an additional way to shop denim, tees, trousers, knitwear and more by Gap for less.

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