Jigsaw

Jigsaw

Picture this: a wardrobe resplendent in enchanting separates that fit together in a hundred different ways. Build the fantasy piece by piece with the help of Jigsaw.

Founded in 1972 by John Robinson, Jigsaw has come to represent that special heritage that only British brands seem to perfectly maintain. The story begins in Hampstead, London and seaside city Brighton, where the first shops opened.

Back in the seventies, this store was created as a place of inspiration, filled with clothes made to be beautiful but affordable. Today, this ethos remains strong, each Jigsaw a special place to shop. The same precision and love of style is present in every collection, each one boasting an individuality that allows its wearer to express their own personal sense of style.

In 1989, Juergen Teller photographed a directional, androgynous campaign for the high street brand, reflecting the strength of the decade. In the same year, the label took home the British Fashion Council Award Contemporary Design of the Year.

The following year, in 1990, Jigsaw won the British Fashion Council Award More Dash Than Cash, reflecting the affordability of this luxury designer.

Since then, the brand has worked with Juergen Teller, expanded into kidswear, opened stores in the USA and launched a flagship in Mayfair. At BrandAlley, you can Shop out Jigsaw Sale, and find this incredible legacy at a discount that’s as charming as the pieces themselves!

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