Innovation and a unique sense of wonder are in the DNA of Moschino. Irreverent and surreal, the catwalk shows by this Italian house always seize the imaginations of fashionistas the world over.

Founded by Franco Moschino in 1983, this house specialises in ready-to-wear, accessories, shoes and perfume. Creative directions passed into the hands of Rossella Jardini between the years 1994 and 2013. Since then, luminary and enfant terrible Jeremy Scott has held the reins.

Love Moschino and Moschino Cheap and Chic both exist under the larger umbrella of the Italian house, offering eclectic pieces with memorable, identifiable details.

The Winter Olympics opening ceremony of 2006 featured outfits designed by Moschino. Kylie Minogue’s 2005 tour Showgirl and Madonna’s 2008 tour Sticky & Sweet were both outfitted by the brand.

Since Jeremy Scott became Creative Director in 2013, Moschino’s unusual designs have become even more controversial. In recent collections, a cashmere jacket reading “rich bitch” made its way down the runway.

Cheeky, irreverent and tongue-in-cheek, shop beautiful Moschino’s womenswear designs at BrandAlley, and find designs that will make you stand out, for a snip of the RRP.