Replay

Since 1978, Italian brand Replay has been celebrated for its innovative approach to denim, introducing distinctive washes, cuts and finishes that set industry standards. Over the years, Replay has expanded its womenswear offering to include casualwear, outerwear, activewear and accessories, all while staying true to its commitment to craftsmanship and modern design.

Replay’s denim collection remains at the heart of the brand, featuring everything from classic slim-fit jeans to relaxed, contemporary silhouettes. Each piece is crafted with attention to detail, using premium fabrics and techniques for a lived-in feel from the very first wear. Beyond denim, Replay offers wardrobe essentials such as chic blouses, jackets and cosy knitwear—perfect for everyday wear or special occasions.

With bold graphics, vintage-inspired touches and streetwear influences, Replay adds an edgy, youthful vibe to each collection.

Shop Replay at BrandAlley for modern, timeless womenswear that embodies Italian craftsmanship and innovation.