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Since 1975, Seafolly have been bringing the most beautiful beachwear to the market. Whether you’re lake, pool or seaside, you’ll find a beautiful suit and accessory in our sales of swimwear saviours.

With the goal to become the world’s most iconic swimwear and beach lifestyle brand by 2020, this luxury brand are well on their way. Beginning in the revolutionary 1970s, Seafolly began with desire to bring that special Australian charm to women enjoying their summers all over the world.

That same relaxed, casually glamorous lifestyle is the punch that goes into every swimsuit, bikini and accessory made by this label. Extremely passionate, positive and inspired by their desire to give the women who wear their pieces a feeling of freedom in their beachwear, this brand have been bringing the Australian beach to holidays everywhere for over forty years.

In 2000, The Sydney Olympic Committee commissioned this Aussie label to design the swim and activewear for the Australian team at the Sydney Summer Olympics that year. By 2013, this holiday wear specialist had won several Marie Claire Readers’ Choice Awards in the category of swimwear, and had opened a flagship in the USA.

Plenty of famous faces have modelled these premium bikinis and luxury swimsuits over the years, including Miranda Kerr and more recently, Gigi Hadid.

Find your beachwear match in the BrandAlley x Seafolly Sale and get on holiday with a suitcase of new swimwear for less now.