Superdry has long held the title as King of Athleisure. Celebrated the world over, Superdry is one of the most popular men's high street brands. It's styles are cosy, comfortable and instantly identifiable and hold pride of place in every mans wardrobe!

Superdry's superiority is evident in every stitch, making it an ultramodern brand, that fluidly combines the essence of American casual wear and Japanese technical detailing. The end result is an authentic, vintage inspired product, tailored to the youth of today. Well known and respected for its casual comfies, Superdry don't just make hoodies, sweatpants, and jumpers, they now offer smart Trench Coats, jeans, bags and footwear.

Since b1985, SuperDry founders Ian Hibbs and Julian Dunkerton have grown the label to over 500 stores worldwide, the flagship residing on London's Regent Street. Celebrity fans and ambassadors include DJ & Actor Idris Elba, David Beckham, and sky-diving daredevil Felix Baumgartner.

Japanese Logos and slogans are the most distinctive SuperDry signature, but the brand is also known for its authentic American style- vintage washes that feature across it's denim, sweatpants and more.

Shop Superdry staples- from classic jumpers to cosy sweatpants to versatile tshirts and more in the BrandAlley sale!