One of those rare brands to transcend fame, Nike is a label in another league. With its classic Just Do It mantra, this sportswear brand redefines the role of gymwear and athleisure as a way of life.

It started with shoes. Nike trainers, now a staple in millions of wardrobes, were created by Phil Knight and Bill Bowerman in order to improve athletes’ performances. From this, to a collection of classic styles featured across Running, Football, womenswear, Nike ID and Nike + lines.

That famous Swoosh logo came into play back in the nineteen-seventies, arm in arm with the Greek Goddess of Victory, original inspiration for the brand name. At its core, this sports clothing label is about performance, and believes in the success of anyone who puts their mind to it – and wears their clothes, of course. Significantly, Bowerman once said: “if you have a body, you are an athlete.”

The brand also succeeds in keeping an eye on fashion, their collections always reactive to, and at the forefront of new trends. Celebrities and ordinary people the world over work out and go about their daily lives in this luxury activewear, from those who sport the classic Jordans, to those playing their sport in its high-performance kit.

Join a world of sport and style when you shop Nike through BrandAlley: we’ll make sure you never pay full-price for anything.

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