Since 1989, Joules has been creating time-off clothing infused with colour, character and distinctly British style. Season after season, the brand brings fresh designs that stay true to its heritage while embracing newness. Classic layering pieces are reimagined the Joules way - with exceptional quality, meticulous attention to detail and remarkable value. Driven by the lives of its customers, Joules’ in-house design teams craft bespoke prints and unique styles across both clothing and home collections. From playful preppy separates to heritage-inspired wardrobe staples, each piece is designed to be a love-forever favourite. The brand’s exceptional outerwear - including the iconic Right As Rain™ waterproof collection - blends function with fashion, ready to outwit the British weather all year round. Shop Joules at BrandAlley for feel-good fashion, heritage-inspired prints and everyday essentials with a charming British twist.