Baleno

Baleno was founded in the 1970s as a small workshop in Belgium. The brand initially focused on producing protective rainwear for fishermen and farmers, using coated textiles from Jean-Jacques Sioen, a key figure in the Sioen Group. Today, Baleno is part of the Sioen Industries group, which specialises in technical textiles and personal protective equipment (PPE).
In its early years, the brand emphasised practicality over fashion due to the difficulty of shaping the materials. As the brand grew, Baleno introduced Flexothane®, a lightweight, stretchable and highly durable polyurethane-coated fabric. This allowed for the creation of more comfortable, protective garments. Baleno then expanded its offerings to include womenswear, alongside clothing for hunters and outdoor enthusiasts.
Today, Baleno provides a wide range of functional and stylish clothing, including womenswear, designed for outdoor activities such as fishing, hunting and equestrian pursuits. The brand’s evolution reflects its commitment to quality, innovation and versatility, making it a trusted name for those seeking durable, comfortable and stylish countrywear.
Whether you're looking for durable rainwear or versatile pieces for countryside adventures, shop Baleno at BrandAlley for stylish and functional outdoor clothing.